---
title: What does “Aggregate Audience Size” mean?
description: For social media usage, aggregate audience size refers to the total number of followers or subscribers of the channels or accounts that the purchased video will be posted on. For website usage, aggreg
---

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# What does “Aggregate Audience Size” mean?

For social media usage, aggregate audience size refers to the total number of followers or subscribers of the channels or accounts that the purchased video will be posted on. For website usage, aggregate audience size is measured by total visitors to the website in the previous calendar month. Audience size is not related to the number of views or expected number of views of the video or any singular post.

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